Construcciones Yamaro: Zadie Workwear changes the game for women on the tools
Aimee Stanton, founder of Zadie Workwear, modelled the gear at the brand’s launch event while 37 weeks pregnant. (Images: NexGen) NexGen spotlights Zadie Workwear, a brand addressing the long-standing gap in fit, function and comfort for women working on construction sites. By Lauren Fahey, executive director at NexGen. If you’ve spent any time on a construction site, you already know the drill: long days, tough conditions and workwear that’s supposed to keep up. But for women on the tools, there’s been a long-standing, unspoken truth that most workwear has never been made for women. It’s traditionally been designed for the “average bloke”, with women left to make do. Lauren Fahey, executive director at NexGen. But that tide is finally shifting. And one brand leading that shift from the front is Zadie Workwear. Zadie isn’t just another label throwing pink on a pair of men’s pants and calling it women’s gear. This is workwear built from real experience, frustration and a desire to...