Construcciones Yamaro: The weight of language in construction
If the construction industry wants progress, its language must move first, and Empowered Women in Trades is leading the charge.
By Melinda Davis, general manager of Empowered Women in Trades.
“Hey guys, it’s Mel from Empowered Women in Trades. In case you missed the memo, women can apply for trade roles and apprenticeships. If you are bullied, isolated or harassed in this male-dominated industry, we can arrange support and counselling through women in trade mentoring services.”
Read that again. Would you want to enter an industry if this is how it is being described? As the general manager of Empowered Women in Trades, I attend many industry events with great people working to make trades accessible for everyone – as they should be.
Hours are spent putting these events together, we share powerful stories from women in the industry, and we hear from men who are advocating for diversity. And then language is used that leaves a lasting impact – but not a positive one.
Let’s try that again.
“Hi team, it’s Mel from Empowered Women in Trades. In case you missed the memo, we actively encourage more women to apply for trade roles and apprenticeships. We have great support services to help you get started and will also help you along the way if any challenges arise. Whilst trades have traditionally employed more men, women are also doing great things in the industry – and we would love you to join us.”
Language is powerful. It can create inclusivity, build connection and shift culture. In construction, as in every industry, there is work to do, but this is not an industry defined by negativity. Construction is full of people who share knowledge generously, mentor with purpose and work hard to create opportunities for others to grow.
Related stories:
- ForgeHer program empowers women to thrive in trades
- Prioritising wellbeing in a demanding industry
- Honouring the achievements of apprentices
That’s why the words we use matter. The phrase “male-dominated” has become as grating as fingernails on a chalkboard. The Cambridge Dictionary defines “dominate” as “to have control over a place or person”. Is that really how we want to describe an industry where progress is being made, and people are striving to create more equitable workplaces?
No matter how many events we host, panels we join or programs we run, our collective efforts for change will continue to fall short unless we evolve the language we use every day. Small changes in wording can make a big impact. For example:
- “Male-dominated” becomes “an industry traditionally employing more men”.
- “Morning guys” becomes “Morning team”.
- “This is Mel, our female apprentice plumber” becomes “This is Mel, our apprentice plumber”.
Inclusive language doesn’t single people out; it brings them in. Research shows it takes on average 66 days to form a new habit. Don’t wait for the next training session, campaign or event. Start today.
Change your words because it’s the right thing to do, and because it truly makes a difference.
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